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How do you keep your company's talent from leaving?

Arie-Geert Jongeneel

PCM Trainer

Do you spend a lot of energy recruiting new employees?

Many companies and institutions invest significant energy, time, and resources into recruiting staff. In a period with an incredible number of vacancies, employers strive to stand out and present themselves as attractively as possible. Furthermore, skilled professionals are scarce. It's practically an impossible task to find the right people.

Value your employees.

With all the effort put into recruiting new staff, you run a significant risk of not having enough time and attention for your current employees. It can easily happen that they start looking for their job satisfaction elsewhere because they don't feel sufficiently heard, seen, and understood. The result is that you achieve the opposite, making the problem even bigger.

How much attention do you give your employees? And how effectively do you do it?

To answer these questions, as an employer or manager, you should consider the following two aspects. The first is to focus on what employees truly value. I-M-P-A-C-T essentially indicates what this should entail. The second is to understand how to connect and stay connected with your employees. The key to connection, engaging and retaining them, always revolves around having genuine contact with your employees. How effective is your communication with them? The Process Communication Model® (PCM) is pre-eminently the tool that provides practical guidance for this. A-C-T-I-E-F briefly outlines an effective communication process.

Focus on your employees with IMPACT

I:             Inform

Inform your employees about what is happening in your organization. This increases their engagement and the likelihood that they will want to continue working with you towards the organization's common goal.

M:           Motivate

Motivate and encourage your employees in their work and growth, remembering that what works isn't the same for everyone. For instance, one employee might feel energized by receiving sufficient attention, while another primarily needs appreciation for their achievements, and yet another is motivated by new challenges. Do you know how to effectively motivate each of your employees?

P:            Personal development

Does your organization provide opportunities for your employees to develop personally through training, education, coaching, or other means? Proactively collaborate with your employees on this.

A:            Ambition

Regularly discuss their ambitions with each employee to help them achieve their dreams. Realize that in addition to formal discussions, informal conversations, for example at the coffee machine or during lunch, also make a valuable contribution.

C: Commitment

Do you want engagement and dedication, or commitment, from your employees? Then make sure you involve your team members and let them contribute to current issues, for example, when developing new ideas or making cost-saving proposals.

T:            Teambuilding

Increase cohesion and improve collaboration to build strong teams that truly hear and understand each other.

Actively connect with your employees

A:            Analyzing through observation

The connection process always begins with observing and analyzing your employees. This way, you map out each employee's personality and discover their communication preference to best approach them.

C: Connect

A personalized approach to truly contact with each employee requires a high degree of flexibility to effectively utilize the various communication styles available.

T:            Choose language

By choosing to use your employees' (preferred) language, they feel maximally heard and understood. This lays the foundation for a strong relationship with all your employees.

I:            Effort

The effort is to achieve positive and connected interactions with all your employees. 

E: Energy level

And for all these efforts, however small, from observing to adaptively communicating, you need sufficient energy. Therefore, it is very important to maintain your energy level so that you can continue to do this often. At the same time, it requires minimal effort from your employees to connect and stay connected with you.

F:            Fit organization

By applying this knowledge, you, as an employer, ensure that employees feel more connected to you and your organization. This creates a thriving organization, resulting in less time and energy needing to be invested in recruiting new employees.

Use PCM to make a difference every day

With PCM, you have an incredibly valuable tool to better understand yourself and your employees, and what it means to connect and stay connected with each of them, to motivate them, and much more. If you want to be a successful employer, it's always about building genuine relationships and connections. Also, maximize PCM to effectively foster retention and engagement within your organization or institution! 

Do you want to know more about how you can engage and retain your employees daily? Then sign up for a training and discover how you can increase your daily impact.

  • Communication
  • Effective communication
  • Leadership
  • Motivation
  • Process Communication Model
  • Collaboration